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How often do you Google your trademark?

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[Publisher’s Letter] ‘What you pay for is…

Behavioral Economist, Baba Shiv, after a laboratory experiment, proved that “what you pay for is what you get.”  He made students drink a caffeinated beverage called “Twinlab Ultra Fuel” after rigorous exercise.   He made “A” group students pay a full, regular price for the beverage...

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[Publisher’s Letter] Google Trends Knows the trend…

Fashion Companies hold shows to introduce their new products for the upcoming season ahead of time.  Decisions on the output, modification of design and the selectivity are made through the show. Here, participants need to be very prudent.  The more you are experienced, the more...

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